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Glossary Definition of word.
modes of persuasion
modes of persuasion
Methods of Appeal Basis for Persuasion
Aristotle's Rhetoric gave a different definition: ethos was the creditbility of the speaker; pathos was the ; and logos was the .
Ethos: applications of goodness (loving, kind, honorable, generous, ); virtuous, correct, principled, proper, noble, exemplary, do the right thing; society's collective conscience; moral; sin; scale of justice; God; blessing v. cursing; loves or hates; deserve; merit; equality; equity; list emotions (anger, compassion; pride; fear; personalize; (if it were you?)
Pathos: emotional, (shame, pride, anger, joy, sorrow, depression, tranquil, jealousy, embarrassment, humility, cheerful, compassionate, ); pluck heart strings; feels right;
Logos: Useful, practical, serviceable, unworkable, unattainable, tactical, utilitarian, handy, inoperable, functional, unhelpful, effective, efficient, profitable, inconvenient, advantageous, ; related to (health, economic, political, mechanical), wise v. foolish; not emotional nor ethical; reason; smart thing; it makes sense; practical; |
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